The new year compels the setting of a new challenge. A new decade requires the setting of an ambitious one. So, I’m delighted to announce this year #RideForFreedom2020 will be a ~1,000 mile (~1,600km) cycle around England, from 16 September to 2 October, that will spell “End Modern Slavery”.
The ride will set a verified Guinness World Records record: “the largest GPS drawing by bicycle (individual)”.
#RideForFreedom2020 builds on the success of RideForFreedom2019, the charity bike ride I organised and rode that visited 10 UK cities in 10 days from 7-18 October 2019 to support the survivors of modern slavery via the work of charities Unseen and Hope for Justice.
RideForFreedom2019 impacts
- >850km cycled; >5,000km during training
- >£2,000 raised for charities Hope for Justice and Unseen
- >7 corporate engagements en route
- >250,000 social media impressions
- >media coverage including TV broadcast
Raising awareness
There are more than 40 million people worldwide enslaved and tens of thousands are exploited in the UK. #RideForFreedom2020 will feature on Guinness World Records’ social media channels that have a global reach of 30 million people*, and will be the focus of an accompanying video that will draw attention to modern slavery in the UK by highlighting my record-breaking ride around England.