Modern day slavery impacts more than 40 million people worldwide and tens of thousands in the UK. Gordon Miller cycled around England, from 16 September-2 October 2020, to set a new official Guinness World Record for the largest GPS drawing by bicycle (individual). He spelt: “End Modern Slavery”.
#RideForFreedom2020 Impacts
- 620.5 miles (998.7km) cycled to raise awareness of modern slavery and set a new Guinness World Record
- 902.62 miles (1,452.63km) cycled in total, including transfers, between 16 September-2 October 2020
- Cycled >6,000km (>3,750 miles) during training in 2020
- Engagement with companies: Ardea International, FoodCell, Fresca Group, Libryo, Lowery, Marshalls, Orbea, Presca, Smarter Technologies, SOAS, Sustain Worldwide; local authorities, including in Swindon and Wiltshire
- Participation of cyclists from supporters’ companies, cycling clubs, and charities Hope for Justice, Medaille Trust and Unseen
- >1million social media impressions; several press articles, including ITV News, and blogs
- Recognition on Guinness World Records’ social media platforms that reach 35 million people globally: Facebook 17million; TikTok5million; Youtube 6million subscribers; Instagram 3.5million; Twitter 270k.
#RideForFreedom2020 builds on the success of #RideForFreedom2019, the charity bike ride that visited 10 UK cities in 10 days from 7-18 October 2019 to support the survivors of Modern Slavery via the work of charities Unseen and Hope for Justice.
#RideForFreedom2019 Impacts
- 850km cycled; >5,000km during training
- £2,000 raised for charities Hope for Justice and Unseen
- 7 corporate engagements en route
- >250,000 social media engagements; media coverage including TV broadcast
- Supported by Baroness Young of Hornsey OBE. “Congratulations on achieving you goal, Gordon. You did it!”