To highlight a documented human trafficking route between Africa and the U.K., Gordon Miller, Ride For Freedom team leader, cycled from southern Spain, via France, to the UK, between 1-18 October. The ride, called “El Gordo” (translated as “the fat/big one”), included a successful attempt to break an existing Guinness World Record by cycling 1,706.85km (1,060miles) in one week, across the length of Spain, on an Orbea Gain e-bicycle.
- Duration: 1-18 October 2021
- Conclusion: Anti-Slavery Day
- Start/Finish: Cadiz, Spain: London, U.K.
- Distance: approximately 2,900km
- Development partner: Orbea
- Engagement: the public, corporates cycling clubs, NGOs and sports bodies to raise awareness, educate and forge partnerships within the communities to contribute to Sustainable Development Goal (SDG) Target 8.7. Ride For Freedom’s SDG 8.7 aligned mission is to harness the universal appeal of cycling to raise awareness, educate and forge partnerships to end modern slavery, and to provide remedy to survivors through its operational Freewheel programme.
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