In order to meet our SDG 8.7 aligned mission, to harness the universal appeal of cycling to raise awareness, educate and forge partnerships to end modern slavery, and to provide remedy to survivors through our operational Freewheel programme, during 2023 we will:
Set, catalyse and execute inspiring cycling challenges and participatory events to deliver our 1st pillar raise awareness to end modern slavery
- KPI: 3 challenges – 1 in the UK; 1 in Europe; 1 globally
Deliver communications campaigns via social media, press and partnerships to meet our 2nd pillar to educate about modern slavery
- KPI: +10 million circulation press; +1m social media impressions
- KPI: +4,000 primary school pupils in East London (Barking & Dagenham)
Engage with high impact sports clubs, companies and aligned charities to deliver our 3rd pillar forging parterships
- KPI: In the U.K.: 10 sports clubs; 10 companies; 5 charities
- KPI: Globally (additional to the U.K.): 10 sports clubs; 10 companies; 5 charities
Execute the national rollout of the Freewheel by Ride For Freedom remediation programme that empowers survivors of modern slavery to cycle to deliver our 4th pillar to provide remedy
- KPI: Operate 2 Freewheel Hubs in the UK; seed 2 international hubs
- KPI: Provide bikes, accessories and training to 40-60 survivors
Show A Red Card Campaign
Ride For Freedom: ‘Show A Red Card’ campaign
The Trafficking in Persons 2020 Report noted there are 15,000 victims annually in the name of football in Europe alone. Many are children/youths who are trafficked by criminals with the promise of trials that do not exist. Instead, they became exploited and enslaved.
Ride For Freedom’s ‘Show A Red Card’ campaign shines a light on this issue. Our Freewheel Hubs, in Barking & Dagenham and the West Midlands, support survivors of this crime, and other forms of modern slavery, to cycle to give them a sense of freedom that cycling brings.
Since June 2021, Ride For Freedom has engaged, through participatory bike rides, with more than 30 football clubs across several leagues in England, including the Premier League, and in the German Bundesliga.
Follow Us
Follow #RideForFreedom cycling challenges and programmes at:
- Twitter: @RideForFreedom2
- LinkedIn: @RideForFreedom
- Instagram: @RideForFreedom2
Contact us to discuss getting involved as a participator, partner, or sponsor. We invite individuals, companies, NGOs and cycling clubs to get involved with our challenges and programmes.