We are delighted to announce the Ride For Freedom 2021 #cycling Guinness World Record attempt has been officially approved.
So Gordon will be cycling ~1,720kms (1,068 miles) in 7 consecutive days (245 km/152 miles a day) on an Orbea Gain ebicycle to attempt to break the current Guinness World Record record of 1,662km. The ride will take place from 1-7 October 2021. It will begin in Cadiz, southern Spain and finish near Eibar, in northern Spain.
Gordon is doing this for a few reasons:
- to shine a light on modern slavery and human trafficking
- to fundraise to deliver the Freewheel by Ride For Freedom programme that enables survivors of modern slavery to cycle
- to challenge himself to cycle further than ever before.
The Guinness World Record attempt is part of a longer ride he is undertaking to highlight a documented human trafficking route from Africa to the U.K. Called “El Gordo” (translated from Spanish as “the fat/big one”). In total the cycle is approximately 2,900 kilometres (1,800 miles) from Cadiz to London. It will take place in full between 1-18 October, concluding in London on Anti-Slavery, Day 18 October 2021.
You can read more here about the Ride For Freedom 2021 cycling challenges and the Freewheel pilot programme, developed and delivered with Unseen https://bit.ly/3aOhZpj
Will you support Ride For Freedom to help survivors of modern slavery?
You can personally sponsor Gordon’s 2021 rides https://rideforfreedom.org.uk/sponsor/
Or donate https://www.justgiving.com/crowdfunding/rideforfreedom2021?utm_term=8RBEXw4gN
And there’s opportunities to be a corporate sponsor and have your brand exposed to more than 35 million people*
- Your company’s logo on the official RideForFreedom2021 jersey, the video of the Guinness World Record ride, press releases and social media campaigns. *Guinness World Records’ social media platforms reach 35 million people globally: Facebook 17million; TikTok 7.5million; Youtube 6million subscribers; Instagram 3.5million; Twitter 270k.
To discuss sponsorship, contact Gordon@RideForFreedom.org